On November 3, 2017, Apple released the iPhone X (pronounced "ten") to mark the iPhone's 10th anniversary. It represented the most radical redesign since the original: the home button was eliminated, replaced by gesture navigation; Touch ID gave way to Face ID, a facial recognition system using a TrueDepth camera that projected 30,000 invisible dots to map the user's face; and the screen stretched edge to edge with a Super Retina OLED display. The distinctive "notch" housing the Face ID sensors became the most imitated design element in smartphone history. The iPhone X, priced at $999, proved that consumers would pay a premium for cutting-edge technology and set the template for every iPhone that followed.
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